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Blending aesthetics and technology
to create immersive experiences.


All Works   ‧   Artwork   ‧   Branding   ‧   Exhibition   ‧   Event


Project Type: Communication / Entertainment 
Category: Branding / Event

Client: Gogoro
Year: 2021
Location: Taipei Nangan Exhibition Center


#GenerativeArt
#Installation

#Projection Mapping

#AGV #Stage Design
#Motion Graphics
#Motion Capture
#Lighting Design

Gogoro VIVA MIX Smart Runway Show


In the first quarter of 2021, Gogoro announced its newest model – VIVA MIX.
As the name suggests, it emphasizes the spirit of mixing. It combines the characteristics of previous models and continues to reach new technological breakthroughs in its riding experience. It even added a POP personalized accessory system, and along with a variety of motorcycle colors that combine musical themed elements, it makes the unique personalized style even more vivid. VIVA MIX is Gogoro’s recent pinnacle product that balances market demand, user experience, and brand value. And Gogoro invited the team to jointly plan the debut of this motorcycle.





A Fashion Show with the Motorcycle as the Main Subject – Where “Wisdom” and “Variability” are Displayed Together

In order to present the key characteristic of “Wisdom,” the team worked together with Gogoro and used the AGV (Automated Guided Vehicle) from the factory’s production line as a vehicle to accurately guide the new motorcycle into and out of the venue according to the scheduled directional flow, just like a model on a runway.
For “Variability,” Gogoro’s design department specially came up with four main themes: “Rainbow,” “Earthy,” “Grey,” and “Alive.” They customized 24 special motorcycle model colors that are different from those that are mass-produced to highlight the diversity and possibility of the performance of the VIVA MIX series.



Early Design Sketchs



Dancing Mojo


Visual ID


  • Acappella White


  • Rap Red


  • Reggae Hazel
  • Beatbox Grey


  • Funk Purple


  • Techno Blue



Rainbow



Earthy




Grey



Alive




From Mysterious Sci-Fi to Gorgeous Colors

In response to the brand’s existing image and the characteristics of this newest released model, we designed the mood of the debut show to start from a more mysterious sci-fi feel and move towards brilliant thematic colors.
The performance starts out with partial lighting, gradually revealing the depth and breadth of the space, and continues to extend into a virtual (3D Wireframe) space through the screen, stacking the sense of technology and the feeling of expectation. As the rhythm intensifies, the colors invade and are disassembled and restructured into a world with colors. Then, the motorcycle models enter the runway, where the various color-themed VIVA MIX models appear with the music. The performance will end with a party-like celebratory atmosphere.






Design Tools for Near On-Site Experience

This is built from scratch in a space with an area of 7,560 square meters. In order to piece together the correspondence between the audience, AGV, VIVA MIX, lighting, LED, projection. and other special media within the space, we created a simulator using the 3D game engine Unity and tried our best to restore the scene for the reification of the imagination.
Through a series of experiments and statistics, the physical characteristics and parameters of the AGV in the real world are restored in the simulator. Through the simulator, visual workers are able to fine-tune the rhythm and balance between each medium from the perspective of the audience. During the two-month production process, the different units relied on the close-to-real simulator images to communicate and focus on what is being imagined with each other.





Magical Space Rendering Experience

At the venue, besides getting the feel of controlling the motorcycle and its comfort when riding, we created an interactive riding experience with the “Total Magic” concept. We simplified the six color systems of VIVA MIX into vertical and horizontal lines, where they interlace to form extremely pure color blocks. When the different VIVA MIX color systems shift around, the sensor will detect color changes and will trigger the projected color blocks to flip and turn the entire space, creating a gradient spectrum, and breaking the boundary between digital and physical realms.



Co-Creation Model

During our cooperation process, we each expressed our points of views regarding “Technological Experience” and “Brand Aesthetics” and let these ideas bounce around for in-depth co-creation and collaboration, thus enabling the presented media and themes to align with the brand’s communication strategy and lexicon.



Gogoro VIVA MIX Smart Runway Show


Client:Gogoro
Chief Director:Gogoro Creative Team
Director & Executive:Ultra Combos

Project Manager:William Liu
Producer:Nate Wu
Creative Director:Jay Tseng
Art Director:Ting-An Ho
Motion Designer:Ting-An Ho, Hauzhen Yen, Lynn Chiang, Group.G, 1000 Cheng
Generative Designer:Ke Jyun Wu
Character Design:Mix Code
Motion Capture Operator:MoonShine Animation
Choreographer:Les Petites Choses Production
Technology Director:Nate Wu
Programmer:Nate Wu, Hoba Yang, Wei-An Chen, Reng Tsai
Hardware Director:Herry Chang
Hardware Engineering:Herry Chang, Alex Lu, Chia-Yun Song, Chia-Wei Lin
Executor Team:Prolong Lai, Joyce Huang, Hsin Chen, Chi-feng Ying, Choong-Wei Ng
AGV Trackway Design:Glenn Huang
AGV Programming:Reng Tsai, Wei-An Chen, Chia-Yun Song, Nate Wu
AGV Technology Director:ECON Robot
Spatial Design & Construction:Event Design
Lighting Designer:Rokerfly Design
Music Designer:DJ QuestionMark(Chi-Shuan Ying)
Network Engineer:KlickKlack Communications
Stage Manager:Hsu Cheng Lei
Timecode Programming:Wei-An Chen
Visual Operator:Wei-An Chen
Rider Casting:OOAD
Program Director:YAHOO TV
Filming Team:Asking Gee
Editor:Asking Gee, Nanez Chen



Related Works:




Project Type: Curation, Installation
Category: Event, Exhibition

Year: 2020
Veneu: Kaohsiung Pier-2 Art Center

.
#Laser
#GenerativeArt
#Installation

2020 DigiWave - CeilToInt();


The team is lucky to be invited to plan the 2020 DigiWave CeilToInt(), which is a celebration focused on technology. We usually decline the commission to plan activities, hoping to focus our energy on creation and production. However, this event wanted to use the connection between “technology” and “celebration,” so we were tempted to take on this project. “Technology,” in all its aspects, has always been something the team paid a lot of attention to. Therefore, we were even more certain that the core momentum for the continuous advancement of technology is the imagination of the future. So, we proposed the concept of “CeilToInt()” as a tribute to the creators and practitioners who have never hesitated to take the step into their imagined future. We also hope to lead the visitors in experiencing the wonderful moments of stepping into the sci-fi worldview.

Regarding this concept, we raised four future events as questions:
“The moment when we are unable to recognize a machine from a person”;
“The moment when we can arbitrarily define what a body is” ;
“The moment when we cannot distinguish what is real and what is virtual”;
“The moment when we discover other civilizations in the universe”
and assumed that certain events or situations are caused by technology, and with that, we invited many outstanding works to be exhibited, while we executed a new workpiece called “Clairvoyance,” which connects the entire exhibition space, and is dedicated to all those who are passionate and who fantasize about the future.






Clairvoyance

In order to match the on-site temperament with our set topic “Sci-Fi,” we created a workpiece that pays tribute to all those with no hesitation about the future: Clairvoyance.

The term “clairvoyance” is a technical term, which refers to a special phenomenon where one can see some place far away, or even something in a different space and time, beyond our normal vision. We feel that this meaning appropriately describes all who have an endless curiosity about the distant future, and are constantly pushing the world forward with their imagination and technology. That’s why we used this gigantic video workpiece with this as the theme.

Clairvoyance is portrayed using the composition of images on the wide walls and the extra-long floors. The far side of the wall is the place far away where we yearn to see and the ground below our feet is the path on which we are traveling along. Through quickly jumping in magnitude in different spaces, times, and even dimensions, all the perceptions of the viewers are pulled into the experience of “rounding up,” and this workpiece is used to pay tribute to the dreamers.
To define the spirit of this piece of work, we wrote a few words:

There is a box up front. There is no time and space limitations in the box, just let your mind drift. What will appear is that other side or that unsolved mystery which you have never seen. Of course, there are also those known past or unknown future about yourself. In the end, when the image needs to stop, which moment would you choose to stay at?





Space Design





After stepping into the entrance of “CeilToInt()” and passing through a dark corridor, what awaits the visitors is a dark circle with no reflection at all. With nothing surrounding it, the circle, which has a mirror-like smoothness, floats right in the center up front of the visitors. From time to time, records of major technological advancements and events will be displayed on the mirror. This dark, black circle symbolizes the “singularity” of technology. What it declares is: from this current step onward, the viewer is about to take a leap away from the present time and space and start exploring the sci-fi space that continuously rounds up.

After passing through the corridor of technological singularity, the first thing that the visitors see up ahead is a vast and huge interactive workpiece: Clairvoyance.

The moment visitors enter the exhibition site, they will be detected by several infrared cameras that are set up on-site. At the same time, an image will be projected on the huge ground fused by 16 projectors. Numerous light-emitting detection symbols will quickly approach visitors’ feet, surrounding them. This creates a bizarre experience of being detected and locked instantly after “logging in” to the exhibition site, which breaks the visitors’ expectations of an ordinary exhibition from the very beginning.



Exhibitors

Through the spatial planning co-created with Atelier Let’s for this exhibition, we hope to expand the structure and experience of clairvoyance to the extreme. For this reason, CeilToInt() has broken the most commonly-seen configurations in exhibitions and, therefore, the huge main path in the center of the exhibition site has been left empty, to let clairvoyance perform its immersive experience function. We used huge metal steel plates to enclose the four major areas around the exhibition, separating the four future event concepts, and respectively invited outstanding art exhibits and important items throughout the history of technological development from at home and abroad.

The moment when we are unable to recognize a machine from a person
For “The moment when we are unable to recognize a machine from a person,” we invited the popular Japanese virtual model “imma,” and the artist Zan-Lun Huang, who has been creating works on the subject of “The Mixture/Hybrid of Biology and Machine” for many years. His artwork “The Coin Operated Rocking Horse” is a metaphor of the huge destructive power of man-made objects.

The moment when we can arbitrarily define what a body is
“The moment when we can arbitrarily define what a body is” is a metaphor stating that when consciousness is the thing-in-itself, clothing and musical instruments can be regarded as extensions of the body. This area gathered together Bisiugroup’s self-made experimental musical instrument “Super Power Rocket,” as well as “The Cloud-Making Factory,” which is clothing designer APUJAN’s fantasy about fashion.

The moment when we cannot distinguish what is real and what is virtual
“The moment when we cannot distinguish what is real and what is virtual,” Brogent Global Inc. brought its immersive motion-sensing theater “XR Cinema,” breaking through the time and space limitations of the exhibition area with the VR equipment. And

The moment when we discover other civilizations in the universe “The moment when we discover other civilizations in the universe” is the remote thinking of the romance of space exploration. The workpiece “The Voyager Golden Record” in this area included the recordings of various sounds and images representing the culture and life on Earth that were sent to space by NASA in 1976. The “Escape to Earth: 100 Ways of Surviving on Earth,” by artist Teng-Yuan Chang, uses an animation installation where 100 segments are used as a guide-to explain the survival on Earth, while the “Core Sample” of OVERGROWN, a cross-disciplinary art team, acquires an ecological sample from the future and explores the potential energy that it generates.

Through such planning of the movement direction, the visitors will develop a traffic flow movement on their own. On the way to the four exhibition areas, they will inevitably pass through the central Clairvoyance again, and with their every step, they will construct a more flexible figure-eight traffic flow. This openly invites the visitors to stop and witness the depth of technology in images, arts, space, and even experience.





Surroundings

As a special exhibition for the public, suddenly having an in-depth discussion about sci-fi might seem somewhat distant for the general public. But in fact, people often come in contact with such themes through media, such as film and television, books, and comics, etc. Therefore, we cooperated with the Conservation Comics Shop “Booking” and filled the site with Sleepy Tofu mattresses to create a “Chill Study Room” that is full of sci-fi classics, allowing everyone to sit or lie down and enjoy the sci-fi imagination in the most comfortable positions. After a period of time, the light in the study room will dim, and sci-fi movies carefully selected by Giloo will be played. After each movie, post-screening forums are arranged, so that the audience will be able to absorb the sci-fi imagination from various cultures through the different types of media.






2020 DigiWave | CeilToInt();


Adviser: Kaohsiung City Government, Industrial Development Bureau
Organizer: Economic Development Bureau, Kaohsiung City Government
Executive Organizer: Taiwan Academia Industry Consortium, Ultra Combos
Co-Organizer: FIRE ON MUSIC, LA RUE Cultural and Creative
Projector Sponsor : EPSON
Exhibitors : APUJAN, Amazing Show - Gobo, BROGENTGLOBAL, Chang Teng-Yuan, Huang Zan Lun, imma, OVERGROWN Group, Ultra Combos
Speaker : Chien-Hung Huang, Commute For Me, Godkidlla, Pi-Gang Luan, Ruru Shih, TENG Chao-Ming
Performer : Bisiugroup AmazingShow, , Elephant Gym, Fire EX., Kid King, Sorry Youth, The Fur.
Sponsors : BOOKING, Giloo, Gramovox, Sleepy Tofu, UGLY HALF BEER

Curator : Jay Tseng
Project Manager : Tim Chen
Marketing & PR Coordinator : Ichiu Chao, Elma Wu
Copywriting Coordinator : Jay Tseng
Art Director : Ting-An Ho
Visual Design : A Step Studio, ACnD, Chianning Cao, Chia-Yun, Song, MS YU
Spatial Design : Atelier Let's - Ta-Chi Ku, Yi-Shan Hsieh
Spatial Construction : U.U DESIGN - Ya-Pei Chang, Chun-Chih Yang
Exhibition Planning, Copywriting and Editing : Jay Tseng, Chianning Cao, Stella Tsai, Chia-Yun Song
Curator Personnel : Isa Sung, Myling Ho, Wanting Chi
Administration & Operation : Joyce Huang
Exhibition Executor Team : Chianning Cao, Myling Ho, Isa Sung, Chia-Yun Song, Chia-Wei Lin, Cheng-Fang Hsieh, Olivia Yu, Nancy Wang, Sunny Tseng, Annie Chen, Nina Chen
Technology Director : Herry Chang, Alex Lu
Programming : Herry Chang
Hardware Engineering : Rayme Solution, FEBLOW PRODUCTION, XiaoXiao Laser
Exhibition Photographer : Yi-Hsien Lee, Guei-Jhen Yan, Lilly Hsu
Exhibition Videographer : M.Synchrony, Ting-Yi Chuang
Special Thanks : Chiu ChengHan, Jia-Lun Chang, William Liu, Wayne Wang, Prolong Lai, Hung-Pei-Shan, Patty Lu, Miao Lu, Syu Fang-Jing

Clairvoyance

Producer : Ke Jyun Wu
Art Director : Ting-An Ho
Motion Graphics : Ting-An Ho, Ke Jyun Wu, 1000 Cheng, Mal Liu
Interaction System Design, Execution : @chwan1
Programming : Chia Reng Tsai
Sound Design : Zhen-Yang Huang (Triodust)
Strings : Chun-Yu Lung (Joy Music)



Related Works:




Project Type: Event 
Category: Exhibition, Event

Client: Ministry of Economic Affairs, Hsinchu City Government
Year: 2020
Location/Venue: HSINCHU / Hsinchu Municipal Stadium  


#AR 
#AI #YOLO
#AirBox #GFS
#Installation

Taiwan Design Expo - The Terminal


Located at the Hsinchu Municipal Stadium, “The Terminal” is the main venue of the Taiwan Design Expo 2020. We were invited by BIAS Architects & Associates to co-plan this venue. As the name suggests, from a digital perspective, we will dig deep into the intricate relationships between people, cities, technology, and design, to help you understand the invisible urban wisdom.

Virtual City Hidden within the Stadium

Starting from the research and investigation of this concept with the Hsinchu City Government, we consulted many workers who are behind-the-scenes driving forces on many related issues along the way. And we compiled a series of documents to reconstruct how this theme looks at this moment in theory and also based on the current situation. Deconstructing and restructuring this information so that it becomes a perspective-based space and content, we lead the audience to see and feel with their bodies as to how digital technology intervenes and changes the appearance of the society as a whole.

Spatially, we used the original structure of the stadium, which is its upper and lower levels (spectator’s seating and athletic field), to disassemble the exhibition content through a translation of form many segments within two large areas. And through the arrangement of visitor flow and spatial context, we reconnect and combine these to become a real and existing digital world. Visitors will follow the locations we have arranged to complete a journey into the virtual city.







Electric Tunnel

This is the ramp entering the spectator’s seating area, and will be used as a corridor into the digital world. This straight, long, narrow, and upward pathway, along with the large flowing images on both sides, leads the audience gradually forward with the bits. An analogy is drawn between the audience and information packet, where the audience becomes the “digital technology” itself, where they also become compressed and streamed to the digital world.






Portal to the Digital World

At the end of the ramp, a visual ritual is built, which virtualizes the body. Using the c