Project Type: Communication / Entertainment
Category: Branding / Event
Client: Gogoro
Year: 2021
Location: Taipei Nangan Exhibition Center
#GenerativeArt
#Installation
#Projection Mapping
#AGV #Stage Design
#Motion Graphics
#Motion Capture
#Lighting Design
Category: Branding / Event
Client: Gogoro
Year: 2021
Location: Taipei Nangan Exhibition Center
#GenerativeArt
#Installation
#Projection Mapping
#AGV #Stage Design
#Motion Graphics
#Motion Capture
#Lighting Design
Gogoro VIVA MIX Smart Runway Show
In the first quarter of 2021, Gogoro announced its newest model – VIVA MIX.
As the name suggests, it emphasizes the spirit of mixing. It combines the characteristics of previous models and continues to reach new technological breakthroughs in its riding experience. It even added a POP personalized accessory system, and along with a variety of motorcycle colors that combine musical themed elements, it makes the unique personalized style even more vivid. VIVA MIX is Gogoro’s recent pinnacle product that balances market demand, user experience, and brand value. And Gogoro invited the team to jointly plan the debut of this motorcycle.
A Fashion Show with the Motorcycle as the Main Subject – Where “Wisdom” and “Variability” are Displayed Together
In order to present the key characteristic of “Wisdom,” the team worked together with Gogoro and used the AGV (Automated Guided Vehicle) from the factory’s production line as a vehicle to accurately guide the new motorcycle into and out of the venue according to the scheduled directional flow, just like a model on a runway.
For “Variability,” Gogoro’s design department specially came up with four main themes: “Rainbow,” “Earthy,” “Grey,” and “Alive.” They customized 24 special motorcycle model colors that are different from those that are mass-produced to highlight the diversity and possibility of the performance of the VIVA MIX series.
For “Variability,” Gogoro’s design department specially came up with four main themes: “Rainbow,” “Earthy,” “Grey,” and “Alive.” They customized 24 special motorcycle model colors that are different from those that are mass-produced to highlight the diversity and possibility of the performance of the VIVA MIX series.
Early Design Sketchs
Dancing Mojo
Visual ID
- Acappella White
- Rap Red
- Reggae Hazel
- Beatbox Grey
- Funk Purple
- Techno Blue
Rainbow
Earthy
Grey
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Alive
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Grey
Alive
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From Mysterious Sci-Fi to Gorgeous Colors
In response to the brand’s existing image and the characteristics of this newest released model, we designed the mood of the debut show to start from a more mysterious sci-fi feel and move towards brilliant thematic colors.
The performance starts out with partial lighting, gradually revealing the depth and breadth of the space, and continues to extend into a virtual (3D Wireframe) space through the screen, stacking the sense of technology and the feeling of expectation. As the rhythm intensifies, the colors invade and are disassembled and restructured into a world with colors. Then, the motorcycle models enter the runway, where the various color-themed VIVA MIX models appear with the music. The performance will end with a party-like celebratory atmosphere.
The performance starts out with partial lighting, gradually revealing the depth and breadth of the space, and continues to extend into a virtual (3D Wireframe) space through the screen, stacking the sense of technology and the feeling of expectation. As the rhythm intensifies, the colors invade and are disassembled and restructured into a world with colors. Then, the motorcycle models enter the runway, where the various color-themed VIVA MIX models appear with the music. The performance will end with a party-like celebratory atmosphere.
Design Tools for Near On-Site Experience
This is built from scratch in a space with an area of 7,560 square meters. In order to piece together the correspondence between the audience, AGV, VIVA MIX, lighting, LED, projection. and other special media within the space, we created a simulator using the 3D game engine Unity and tried our best to restore the scene for the reification of the imagination.
Through a series of experiments and statistics, the physical characteristics and parameters of the AGV in the real world are restored in the simulator. Through the simulator, visual workers are able to fine-tune the rhythm and balance between each medium from the perspective of the audience. During the two-month production process, the different units relied on the close-to-real simulator images to communicate and focus on what is being imagined with each other.
Through a series of experiments and statistics, the physical characteristics and parameters of the AGV in the real world are restored in the simulator. Through the simulator, visual workers are able to fine-tune the rhythm and balance between each medium from the perspective of the audience. During the two-month production process, the different units relied on the close-to-real simulator images to communicate and focus on what is being imagined with each other.
Magical Space Rendering Experience
At the venue, besides getting the feel of controlling the motorcycle and its comfort when riding, we created an interactive riding experience with the “Total Magic” concept. We simplified the six color systems of VIVA MIX into vertical and horizontal lines, where they interlace to form extremely pure color blocks. When the different VIVA MIX color systems shift around, the sensor will detect color changes and will trigger the projected color blocks to flip and turn the entire space, creating a gradient spectrum, and breaking the boundary between digital and physical realms.
Co-Creation Model
During our cooperation process, we each expressed our points of views regarding “Technological Experience” and “Brand Aesthetics” and let these ideas bounce around for in-depth co-creation and collaboration, thus enabling the presented media and themes to align with the brand’s communication strategy and lexicon.
Gogoro VIVA MIX Smart Runway Show
Client：Gogoro
Chief Director：Gogoro Creative Team
Director & Executive：Ultra Combos
Project Manager：William Liu
Producer：Nate Wu
Creative Director：Jay Tseng
Art Director：Ting-An Ho
Motion Designer：Ting-An Ho, Hauzhen Yen, Lynn Chiang, Group.G, 1000 Cheng
Generative Designer：Ke Jyun Wu
Character Design：Mix Code
Motion Capture Operator：MoonShine Animation
Choreographer：Les Petites Choses Production
Technology Director：Nate Wu
Programmer：Nate Wu, Hoba Yang, Wei-An Chen, Reng Tsai
Hardware Director：Herry Chang
Hardware Engineering：Herry Chang, Alex Lu, Chia-Yun Song, Chia-Wei Lin
Executor Team：Prolong Lai, Joyce Huang, Hsin Chen, Chi-feng Ying, Choong-Wei Ng
AGV Trackway Design：Glenn Huang
AGV Programming：Reng Tsai, Wei-An Chen, Chia-Yun Song, Nate Wu
AGV Technology Director：ECON Robot
Spatial Design & Construction：Event Design
Lighting Designer：Rokerfly Design
Music Designer：DJ QuestionMark（Chi-Shuan Ying）
Network Engineer：KlickKlack Communications
Stage Manager：Hsu Cheng Lei
Timecode Programming：Wei-An Chen
Visual Operator：Wei-An Chen
Rider Casting：OOAD
Program Director：YAHOO TV
Filming Team：Asking Gee
Editor：Asking Gee, Nanez Chen
