Work> Gogoro MixDance
(Design) an app centered around brand experience, combining AR in 2021.
#AR #App #BodyTracking
In the first quarter of 2021, Gogoro announced its newest model – VIVA MIX.
This model, with its “mixing” style core, offers six model colors, exclusive music, and personalized accessories, and makes riding a motorcycle become an extension of our lifestyle. It even created the character “Mix Anthropomorphism,” where the spirit of the motorcycle model is personified, so that as the public gets into the feel of the changing dance moves of the character, it also deepens their impression of the model.
- Personality of the Model Becomes a Digital Fun Experience
Based on the “music,” “dance,” and “transformation” features of Mix Anthropomorphism, we selected a suitable digital carrier. In order for free dance movements after transformation, we chose the iOS ARKit human body tracking technology to allow users to be creative at any time through the App. At the same time, we have taken into consideration that the APP is only supported by the iOS system, we have also provided the public with a choice of experiencing the App at the “Club Mix Brand Concept Pop-Up Store.”
- Transform through AR and Dance to the Music
Focus the rear camera lens on the friends who love to dance, MixDance will transform your friend with Mix Anthropomorphism using AR, allowing friends to sway with the music. Responding to the “personalization” and “lively” features of the model, the colors are taken from the samples of the colors on your friends’ clothes, and it also provides a variety of styles. It even has 25 random tasks set up, which will appear randomly during the filming process and test how creative everyone is within a limited time.
In order to present the key feature of “fun,” the most important task is for users to intuitively complete challenges. Therefore, we adopted the operating habits of the existing recording interface to simplify the experience process and reduce the learning curve for first-time users, which helps them quickly and intuitively participate in the activities and challenges.
The instructional page is the user’s first impression of the App. The rhythmic Mix Anthropomorphism along with the dialog box, and the vivid introduction method allow users to quickly and easily blend in with what they are experiencing. When trying to switch pages, in order to smoothly present continuous movements, the program automatically calculates the internal difference between the two actions, which allows the character to wander through each screen at will, and can switch pages any way the user desires!
We used the latest body tracking technology to present the AR effects. In the design of the movements, we made the “composition” process livelier, when the screen detects the human framework, the components scattered in the air will quickly gather. After the user leaves the screen, the components will also lose gravity, be bounced back into the air, and float slowly.
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#GenerativeArt #AGV #MotionCapture